Clarifies what the owner of a small business of one needs in their marketing kit, to learning new written and oral presentation skills, this section will help get you noticed.

Whatever your knowledge or grasp of marketing, prepare to be challenged, stimulated and inspired.

Publicity is supposedly seven times more effective than advertising, and it is free if you do it yourself! Learn how to write a media release to capture the attention of journalists, and you can cash in on the free editorial coverage.

Let's face it, promotion, advertising and marketing is not cheap. In fact, it's really expensive! And the crazy thing is, we're so often at a loss to know which parts of our marketing communications strategy are reaching our target audience.

Looking the same as the competition is one of the most common marketing mistakes around. Here's a seven step differentiation strategy that one business is using to stand out.

Clarifies what the owner of a small business of one needs in their marketing kit, to learning new written and oral presentation skills, this section will help get you noticed.

Why do people behave the way they do? An understanding of the psychology of persuasion not only gives us a fascinating insight into people in general, it can also help us to develop marketing principles and have empathy with potential buyers.